What are the name’s that comes to your mind when you think of the word social media? Most probably you will think of the words facebook, twitter, Instagram etc… One thing we can say for sure is that social media has really helped in creating a world which is more compact and intimate.We can easily interact with any person which we admire be it your famous writer, actor, actress or anyone famous you admire. Social media has opened a path where you can interact with anyone, having an internet connection. As people continue to post minute by minute updates of their whole life on various social media apps. It has become a blessing for hackers as they can easily find a person’s personal information and steal cash without even leaving a trace.

The impact of social media has hugely affected politics nationally as well as internationally. Everyone has heard about that political party in India who has recently stated that they will give party tickets to only those MLAs who have a good online presence as it helps the party in getting more votes.

Not in India but in internationally too USA’s president Donald Trump is also believed to have won the election by changing the opinion of people, with the help of social media. He has even stated once that he wouldn't have won the election if he hadn't used Twitter.

Social media has now become a platform where people post pictures not to share it but to show off their happening lifestyle, instead of enjoying the movement they are more interested in posting it online. Nowadays gaining Instagram followers have become such a rage that there are websites which charge you a certain amount of money for a thousand or ten thousand followers which are actually bots.

Although social media has many negatives there are many positives to it too. Platforms like youtube, twitch have helped people become content creators. It's like a dream come true for these content creators as they follow their passion and become famous too. Social media has also helped student especially poor student to learn any concept at the tip of the finger.

Whether you want to learn a new language or hone a skill anything can be done on social media. Sites like Quora, khan academy have helped millions of people to get their concepts clear on any subject whether it be a 5- page problem on thermodynamics or a thesis on a shake sphere’s play. Social media has something for everyone.

So it boils down to an individual how they want to use it, whether to use it to learn Mandarin or to use it for duping people thousands of dollars by impersonating as a Saudi price, the choice is yours make the most of it…

According to Dallas Lawrence, Levick Strategic Communications

“Monitor, engage, and be transparent; these have always been the keys to success in the digital space.”

Saatvik Rawat

VSES, 2nd Year